The Amazon Emergency Fund was created as an effort to raise and channel funds to indigenous and forest communities facing the COVID-19 pandemic across the Amazon Basin.
I was recruited by Amazon Watch to develop a logo and simple branding kit that has been used across 30+ non-profit organizations to promote the Amazon Emergency Fund. Since the project’s target audience is larger philanthropic foundations and celebrity figures, the logo and branding needed to represent high class minimalism, while also keeping the integrity and humanity of the indigenous communities.
I developed the logo and branding guidelines including font selection and color scheme with letterhead, grant proposal and social media outreach in mind.
